As marketers, we are all well aware that repeat customers are an incredibly valuable asset to our business.
Yet a shockingly small amount of effort is made to win back customers who are showing signs that they are losing interest; when, in reality, recognising the signs and taking preemptive action is an easy win. Far easier than attracting their replacement (and far less costly).
The aim of this guide to show you how email can, and should, be used to reengage at-risk customers and reignite the spark they felt when they first started their
relationship with you.