People buy from people, as the old saying goes; but the digital revolution, and the meteoric rise of ecommerce, has led to a situation where we have lost the personal touch. As marketers, we’ve been trained to communicate in the languages of B2B and B2C, but this has caused us to lose sight of how to talk to customers like human beings.
The good news is that we now recognise the need for change and H2H (human to human) communication is replacing B2B and B2C across organisations worldwide. And nowhere demands this change happens faster than the world of commerce.
Download the full Insight Report to learn more about how personalisation is now a crucial element of your marketing strategy.