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What affects email deliverability?

Discover the myriad of factors that can affect the deliverability of your email campaigns

What affects deliverability? guide

What affects deliverability? guide

What affects your deliverability and how you can manage it


If you’ve already read the first guide in our Deliverability Series you should know exactly what deliverability is, and why it is so important (if you haven’t, be sure to download your copy now).

In the second of four guides in the series we take a look at the myriad factors that can affect your deliverability, from ensuring that you avoid the use of known ‘spam’ words in your subject lines and liberally in your email copy, to how your accounts and campaigns are set up with your ESP, including DNS set up and IP reputation management.

Ultimately, this guide will take your knowledge around deliverability to the next level, and help you begin to understand the areas that you can positively influence yourself, and those that you have less control over.

In this guide, you'll learn more about how the following areas can affect your deliverability:

  • Content and creation
  • Data and engagement
  • Sending and set up