The Age of the Customer is not just a passing fad; it certainly isn’t just this year’s marketing buzzword. The phrase, coined by Forrester back in 2011, refers to the massive power shift since the digital revolution exploded into our lives, and refers to how technology, social media, and mobile information exchange are affecting customer service, product development and marketing. It alludes to the fact that 40% of customers have a high willingness and ability to shift their spend. In particular, it refers to this period now in which businesses will be forced to transition in order to become more agile and customer-obsessed than ever before.
Download the full Insight Report today to learn more about the Age of the Customer, and how you can ensure that you're offering the customer an experience that will keep them coming back to you, time and time again.